ASLRRA BUSINESS DEVELOPMENT AWARD

The ASLRRA Business Development Award recognizes Class II or III railroads that have designed and enacted the most innovative and successful marketing initiatives in the small railroad industry.

All ASLRRA member railroads are invited to submit nominations for this award. Eligibility and outcome are not affected by the size of a competing railroad’s project or operations. Railroads that have developed any of the following should consider entering:

A proven marketing program or concept.
An innovative method for providing customer service that has resulted in an improved relationship with shipper, and/or community.
New market identification with program to attract and meet the market demand.
New concepts, methods, or models for understanding the railroad's market and/or customers.

Evaluation Factors:

The project will be judged on three factors, and one additional question. Not all projects will address all questions - do not let that stop you from applying! Type "not applicable" for those instances.

Small Railroad Factor

Service Factor

Success Factor

Each Factor is described below.

Briefly describe the Program/Project, and the Results*

Small Railroad Factor

This aspect evaluates the operation’s ability to:

use the unique characteristics of a short line or regional railroad to develop new business while maintaining existing customers.
work successfully with economic development authorities, Class I railroads, State DOTs or other partners.
be a positive economic factor in the community.
establish strong relationships with the community and its shippers.

What unique value did your railroad bring to the project?*

How did your railroad partner with other entities (Class Is,another business, community members/councils) to achieve success?*

How has the project resulted in economic benefit to the community or built relationships with community partners?*

Customer Service Factor

This factor includes the railroad’s ability to:

identify customer needs.
shape railroad services to meet those needs.
react to market conditions with innovative and workable solutions.

Describe how the project was developed and executed to meet market or customer needs.*

Success Factor

This success factor evaluates how well the railroad has translated marketing concepts and proposals into solid results/achieve the project's objectives.

What was the result of the project? Impact to railroad, customer, or future growth?*

Please address one additional question below.

What was the most difficult challenge the railroad encountered, and how did the team persevere?*

COMPANY NAME*

ADDRESS

Street Address

Street Address Line 2

CityState / Province

Postal / Zip Code

CONTACT PERSON*

First NameLast Name

CONTACT TITLE

CONTACT EMAIL*

example@example.com

CONTACT PHONE

Area CodePhone Number

Nominations may include up to three attachments and include event images, press coverage, or other relevant supporting materials that aid in telling the story of the company's project.

If your project is selected as a Business Development Award winner, the company should be prepared to provide a company representative to 1) accept the award at the ASLRRA Annual Conference and 2) provide a company representative to be interviewed about the project on video, in person at the ASLRRA Annual Conference the morning before the first General Session.

Companies will also be asked to provide video and photo images for the production of an Award Video.

Please label and attached supporting materials.

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